Absolutely. Unlike standard ad platforms (like Google Ads or Facebook Ads) that only report clicks or form submissions, Estimatty breaks down lead quality into Inbox, Archived, and Spam. This gives you full visibility into your true conversion rate from ad click to booked job—ensuring you don’t spend ad dollars on campaigns that bring in clicks but zero real revenue. Check out our article on How to Read Your Marketing & Campaign Performance Dashboard (Without a Marketing Degree!).